S I T U A T I O N
Kensington was about to launch in the Japanese market and needed to have seven computer mouse products adapted and introduced into a very competitive market. 

S T R A T E G Y
Kensington’s products needed to conform to local preferences to be accepted in the marketplace and expand market share. Furthermore, logistical, merchandising and legal requirements had to be taken into account.

T A C T I C S
Jungle Communications adapted the packaging for the Japanese market and culture, including complete redesign and re-sizing of the packaging, as well as translation and adaptation of the manual, quick start guide, warranty cards, software CD-ROM and shipping cartons to local market specifications.

R E S U L T S
Kensington was successful in a crowded market and established the brand as a strong segment contender. Jungle Communications “did a great job,” and “was right on target.”